The fourth Thursday of each November is customarily celebrated as Thanksgiving. In fact, Thanksgiving and Macy's are synonymous in New York. Every November, the world's largest store gives New Yorkers especially children, a magical treat they never forget. Celebrated since 1924, this tradition continues to the present day. A large parade featuring classic comic strip characters, floats and giant balloons makes the city come alive with an air of festivity and unending fun. The parade begins at 77th Street and Central Park West at 9 am and when it reaches Columbus, it turns onto Broadway. Marching through Broadway it turns at Macy's Herald Square and ends on Seventh Avenue at noon.