YOTEL New York is offering free rooms to guests who create art pieces with LEGO.
It has created an interactive LEGO wall to encourage people to "build something fun" and to upload a photo of their work to Instagram or Twitter with the hashtag '#MyLegoMasterpiece'. The temporary installation was built by freelance creative Floyd Hayes.
The hotel is offering two rooms to one runner-up and one grand prize winner. The runner-up prize is a two-night stay in a Premium Queen Cabin while the grand prize is a three-night stay in a First Cabin with an outdoor terrace and hot tub.